Wednesday, 27 March 2013

When Travelling Trends Influenced World Online

When Travelling Trends Influenced World Online
The development of tourism in the world can not be separated from the influence online. More and more people use online travel agent (OTA) or online-based travel agency than a traditional travel agency.According to Peter Lee, Senior Director of Market Management Expedia Asia Pacific, for example, the Chinese traveler in travel trends due to the influence of the internet.
"China's internet penetration reached 130 million people. With the economic improvement, a change in the trend of the Chinese people to travel," he said at the event Web in Travel (WIT) in Jakarta, Wednesday (03/27/2013).
He said China is now both a majority of Internet users. They prefer to shop via online than offline travel agency.
"They also prefer, they can book trips themselves," he continued.
Therefore, as stated Vice President of Marketing Agoda Timothy Hughes, if you want to catch today's customer, then inevitably have to turn themselves into the online world.
"To be able to use mobile devices and social network media (social networking sites) to capture customer internet users in the world," said Hughes.
What about Indonesia? Hughes sees great potential in Indonesia. It can be seen from the data Google Indonesia.
Head of Travel Google Indonesia Henky Prihatna said Internet users in Indonesia last year reached around 63 are also users. This year, the assumption of Indonesian Internet users reached 83 million users.
"Search in Google sites for Indonesia to reach 2.5 billion users per month. Searches particulars of travel (trips) to reach 2 million per day," said Henky.
According to data from Google Indonesia, travel related searches by Internet users in Indonesia is the highest associated with the airline. Second is the third and then the destination.
"People Indonesia seeking domestic destinations. Was only later search of Singapore, Malaysia, and Thailand," added Henky.

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